China on course to become world’s number one MICE destination by 2020

According to the latest figures released by the Global Business Travel Association, China is likely to overtake the USA and become the world’s largest business travel market as early as 2016. Since 2009, China’s tourism sector has experienced an estimated annual growth of more than twelve percent, with the UN World Tourism Organisation predicting that the country will break the one-hundred-million visitor mark by 2020.

Corporate events management companies welcome China’s MICE boom

As a consequence of China’s apparently unstoppable rise in popularity as a destination both for business and recreational visitors, event management companies in China have witnessed an annual growth of twenty percent in MICE tourism over the last five years.

In 2011, the value of China’s Meetings, Incentives, Conferences and Events industry was valued at an estimated $150 billion US (£92 billion) with hundreds of thousands of business events held throughout the country each year. Clearly, the opportunities for competent and international event management companies to enable business travellers to experience the best of China’s cultural and historic highlights whilst attending such events is immense.

Why is China becoming the world’s favourite MICE destination?

China possesses a combination of assets which make it a world-beating destination in which to host business events. Every visitor, whether in China on business or for recreation, can explore and enjoy a cultural heritage spanning thousands of years and which has bestowed the country with a legacy of stunning architecture and unique historical attractions. Furthermore, China offers areas of outstanding natural beauty along with unspoilt beaches to rival those found elsewhere in Asia.

Nowhere is China’s surging economic prosperity more evident than in its modern high-tech cities which not only possess world-class exhibition halls, conference centres and meeting venues but also accommodation, entertainments and dining to the highest standards of quality.

Whilst there has always been a high demand for event management in Shanghai, Beijing, Guangzhou and China’s other primary cities, the boom in business tourism is bringing international travellers to smaller and less westernised cities. Whilst destinations such as Xi’an, Guilin and Hainan are developing to meet the influx of business visitors they also retain more of a traditional and authentic Chinese sensibility.

China’s excellent transport links and ability to offer quality products and services at highly-competitive prices mean that today a China event company can today offer business visitors bespoke itineraries built around MICE events.

Orientis DMC is one of the most experienced event management companies in China

Benefiting from joint western and Chinese ownership and management, Orientis DMC has specialised in arranging MICE for international businesses for more than a decade. Experienced and knowledgeable teams based in offices throughout China can find the perfect venue and accommodation for any type of meeting, incentive, conference or event, additionally taking care of hospitality and transport arrangements.

Orientis DMC can also create bespoke itineraries including sightseeing visits, activities and cultural experiences and built around MICE requirements. Clients have no issues with differences in language, culture or etiquette as Orientis DMC handles all necessary negotiations and arrangements, making it as easy and cost-effective as possible for businesses to host their events in China.